In this episode we cover #envelopegate and what it means for PwC. PwC are just the nerdy accountants at the Oscars right? Not anymore. PwC wanted to be celebrities too. Now they are, but not for the reasons they wanted to be.
We cover the following topics
1. What went wrong at the Oscars for Pricewaterhousecoopers
2. What this means for PwC's brand
3. What PwC was supposed to be doing at the Oscars and how that led to this error.
4. Why the failure by the PwC partners at the Oscars reflects poorly on their staff
On a night where the 2017 Oscars were supposed to be all about Hollywood sticking it to Trump, they became about a big 4 accounting firm known as PwC.
PwC counts the ballots for the Oscars and has done so for 83 years. By all accounts they counted the ballots this time as well. What they didn't do was hand the presenters Warren Beatty and Faye Dunaway the right envelope.
Will PwC lose the Oscars engagement? Will PwC lose fees on this engagement. What does this huge mistake mean for PwC's brand.
What will happen to Brian Cullinan and Martha Ruiz.
Warren Beatty ended up announcing La La Land as the winner for Best Picture instead of Moonlight.
Who is Brian Cullinan? Who is Martha Ruiz? We provide both of their backgrounds in this podcast episode
Check out our coverage on our site below: